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The decision to buy or sell a home is one of the most important financial decisions most people make, yet many give little thought to finding the real estate agent best suited to their needs.
Agents are often chosen solely on the recommendation of a friend or an ad in the newspaper. But choosing the right agent can save you time, effort and aggravation in finding the perfect home at a price you can afford or selling your home quickly for top dollar.
Ask friends for referrals. Friends can give you a starting point, but don't hire an agent solely on a friend's recommendation, says Brenner. Don't choose an agent based on personality alone, but make sure you can get along well.
Choose the broker or real estate agency first, then ask the agency to recommend a couple of their best agents. Then stick with her. If you see a house for sale and call the agent listed on the sign, that agent's first concern will be representing the seller, not you, the buyer. "Sometimes the broker is associated with a franchise, such as Century 21," says author O'Hara. "If you select a franchised broker, you have the advantage of national name recognition and usually a strong national advertising campaign." But beware. "You aren't guaranteed a great agent just because you selected a well-known real estate franchise. You should select a firm based on that office's reputation -- not the reputation of the national firm."
Consider choosing an agent who is a Realtor. In addition to being licensed by the state to sell real estate, Realtors belong to the National Association of Realtors and must abide by a strict Code of Ethics. Brenner says, "The National Association of Realtors has a code of ethics that will knock your socks off, and they are very strict in dealing with people who don't abide by them." Also, only Realtors have access to Multiple Listing Services (MLS) through which members share listings and have access to many more properties than non-members. You can locate a Realtor in your area at www.realtor.com.
Choose an agent that handles homes in your price range. Some agents specialize in high-end properties and won't give their best effort on properties under a set value. If they usually deal in fixer-uppers, they won't have the experience to navigate "Millionaire's Row".
Choose an agent who can and will provide other services. Will they help arrange a house inspection, refer you to qualified lending professionals and real estate attorneys, and conduct a study of the property's value?
Interviewing prospects
The biggest challenge is to find the agent that will work the hardest for you.
"The only way to find the agent that's right for you is to sit down with them and ask questions," Brenner says.
You should interview agents just as though you are hiring them for a job, because you are! And remember that you are doing the agent a favor by giving him your business.
If you're selling, ask prospective agents about their marketing plan for your specific home, emphasizes Mitchell Herman, a Florida Realtor and owner of Flat Rate Realty USA, which offers FSBO sellers the ability to list their home on the MLS through a flat-rate plan.
"As a professional salesman, I interviewed agents who wanted to list my home and I asked them how they would earn their fee. They offered an undefined marketing plan and an MLS listing. That was it," he told Bankrate. "If all a listing agent is offering is an MLS listing, he's not worth the commission."
Whether buying or selling, Purcell advocates interviewing three different agents from three different firms.
"Ask all of them questions -- the same questions so you won't be comparing apples to oranges. Ask them to explain the market place and the market conditions -- who is buying, what price range is moving and why. Then ask them to explain who they are and what makes them different from their competitors. Ask why you should choose them. Then ask about their firm and why their firm is different and why you should choose their firm."
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